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Important Demand Factors for International Higher Education in 2022

Important Demand Factors for International Higher Education in 2022

The  highlights:

• A recent survey of study abroad agents reiterated continued strong student demand for offline face-to-face learning, but at the same time increasing acceptance of online and hybrid courses

• The report also points out that international students and their parents will be more concerned than before about the burden of studying abroad, the ability to return on investment and future career opportunities.

NTO University Partnerships was conducted in November 2020 and collected responses from 1,126 intermediary agents worldwide.

Four-fifths of the agents in the survey believe that the factors influencing students' decision to study abroad have changed due to the pandemic. There has been an important shift in student and parent priorities—most notably a greater focus on affordability and employment outcomes, and a greater openness to a mix of online and offline programs.

Among the changes where demand factors mattered most, 65% of agents said students and parents placed more weight on scholarships and other forms of financial aid when weighing study abroad options. Slightly more than six in 10 (61%) say students and parents are more concerned about career outcomes now than before the pandemic, and about half (49%) of agents believe students and parents have a greater sense of the return on their investment in studying abroad. higher expectations.

 

   International Higher education

The main variable factors in students' decision to study abroad. Source: 2021 INTO Agent Survey

 

Commenting on the survey results, INTO Marketing Vice President Dr Parves Khan said: "Young people's focus on careers and clear goals is well documented...Intermediaries say employment prospects will continue to be decisive for international education. More than four points of this One (27%) cited job opportunities in the destination country as the most influential factor in their decision to study abroad in the next five years, indicating that more of their clients want to work abroad after college. Another 21% of agents believe the destination The country's immigration policy is the biggest influencing factor."

The need for growth careers

Nearly half of agents (45%) report that the areas of study students are interested in going abroad are changing. In particular, intermediaries report growing interest in degree programs related to fields with strong labor market demand, such as computer science, data science and selected technical specializations, robotics and artificial intelligence.

We also observed some broader trends around non-degree programs, with around two-thirds of agents (66%) also saying that international students are now more interested in traveling abroad to earn non-degree certificates, including micro-certificate programs such as HSK).

 

Offline and Online Teaching

Almost all the agents surveyed (95%) expect that in the future, the demand for studying abroad will mainly return to offline courses when the epidemic is over. But about three-quarters (72%) of agents also said that interest in blended teaching programmes has increased since the outbreak, a finding that provides further evidence that there is a future for international educators to develop blended teaching products. of.

This trend is also reflected in the student language learning modules reported by mediators. The report predicts that the market for language travel will return to pre-pandemic levels, but the need for online language learning will be greater than before the pandemic .

   International Higher education

Students' preferences for language learning. Source: 2021 INTO Agent Survey

 

The strong prospect of market recovery makes us even more hopeful that online teaching will continue to play a greater role in the global language learning market, while demand for offline language programs will continue to be strong. An in-depth market sizing analysis by HolonIQ predicts that the global language training market will reach $115 billion by 2025, up from an estimated $61 billion in 2019, and the language learning market will nearly double in size, both on mobile and online. Tutoring will accelerate and triple in size over the next five years.

 

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